000			02833nam a2200289u 4500
001			758397650
003			OCoLC
005			20190501181056.0
007			ta
008			150211s2012 tnua b 001 0 eng
010			_a2012006063
020			_a9781595555038
020			_a159555503X
035			_a(OCoLC)758397650
042			_apcc
092			_a302.3 _bHYATT
100	1		_aHyatt, Michael S.
245	1	0	_aPlatform : _bget noticed in a noisy world _cMichael Hyatt.
260			_aNashville, Tenn. : _bThomas Nelson, _cc2012.
300			_axix, 261 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: All the World's a Stage -- Part One: Start With Wow -- Create a Compelling Product -- Bake in the Wow -- Exceed Market Expectations -- Beware of the Obstacles - - Don't Settle for Less than Great -- Give Your Product a Memorable Name -- Wrap the Wow in Style -- Part Two: Prepare to Launch -- Accept Personal Responsibility -- Think Bigger ... No, Bigger! -- Define Your Platform Goals -- Create an Elevator Pitch -- Set Up Your Branding Tools -- Assemble Your Pit Crew -- Secure Raving Endorsements -- Get a Great Head Shot -- Develop an Online Media Kit -- Part Three: Build Your Home Base -- Understand the Model - - Focus Your Efforts Online -- Beware of Self-Proclaimed Social Media Experts -- Start a Blog (or Restart One -- Create the Content Yourself -- Use a Blog Post Template -- Maintain a List of Post Ideas -- Write Posts Faster -- Create Video Interviews -- Don't Hire a Proofreader -- Protect Your Intellectual Property -- Avoid Common Blogging Mistakes -- Create a Better About Page -- Develop Your Landing Pages -- Build a Speaking Page -- Forget About Metrics (for Now) -- Part Four: Expand Your Reach -- Kiss Marketing Good-Bye -- Understand What's Not Important -- Generate More Blog Traffic -- Build Your Subscriber List -- Promote Your Older Posts -- Write Guest Posts -- Give Stuff Away -- Stop Losing Readers -- Watch These Metrics -- Embrace Twitter -- Understand Twitter Basics -- Don't Write Off Twitter! -- Devote Thirty Minutes a Day -- Get More Twitter Followers -- Keep from Getting Unfollowed -- Use Twitter to Promote Your Product -- Set Up a Facebook Fan Page -- Employ Consistent Branding -- Be Prepared for Traditional Media -- Part Five: Engage Your Tribe -- Get More Blog Comments -- Don't Respond to Every Comment -- Keep the Conversations Civil -- Develop a Comments Policy -- Practice the 20-to-l Rule -- Monitor Your Brand -- Defend Your Brand -- Don't Feed the Trolls - - Monetize Your Blog -- Conclusion: Take the First Step -- Appendix A: Comply with the FTC Guidelines -- Appendix B: Post Ideas for Novelists.
650		0	_aSocial networks.
650		0	_aSuccess in business.
650		0	_aSuccess.
961	w	l	_t9
999			_c6929 _d6929