000			01385nam a2200289u 4500
001			368020682
005			20190501180851.0
007			ta
008			100303s2010 nyu b 001 0 eng
010			_a2009027814
020			_a9780385528757
020			_a0385528752
035			_a(OCoLC)368020682
082	0	0	_a303.4 _222
092			_a303.4 _b.H3517s
100	1		_aHeath, Chip
245	1	0	_aSwitch : _bhow to change things when change is hard _cChip Heath and Dan Heath
250			_a1st ed
260			_aNew York : _bBroadway Books, _cc2010
300			_a305 p. ; _c22 cm
500			_aIncludes index
505	0		_aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
520			_aIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline
650		0	_aChange (Psychology)
700	1		_aHeath, Dan, _d1973-
961	w	l	_t9
999			_c6812 _d6812