000			02824cam a22003618i 4500
001			23633775
003			MeVbMML
005			20241016153303.0
008			240408s2024 nyu 001 0 eng
010			_a 2024014052
020			_a9781538725429 _q(hardcover)
020			_z9781538725443 _q(ebook)
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aHD9993.E452 _bS36 2024
082	0	0	_a338.4/77948 _223/eng/20240424
100	1		_aSchreier, Jason, _eauthor. _918582
245	1	0	_aPlay nice : _bthe rise, fall, and future of blizzard entertainment / _cJason Schreier.
250			_aFirst edition.
263			_a2410
264		1	_aNew York : _bGCP, _c[2024]
300			_a 358 pages : _b16 cm _enotes and index
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission - to make games they wanted to play - launched an empire with thousands of employees, millions of fans, and billions of dollars. But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. Glitchy products, PR disasters, and mass layoffs followed, marring the company's once pristine image. Then, in 2021, a staggering sexual misconduct and discrimination lawsuit against the company triggered a widespread reckoning and a shocking $69 billion acquisition. Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry"-- _cProvided by publisher.
610	2	0	_aBlizzard Entertainment (Firm) _918583
650		0	_aVideo games industry. _918584
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c30157 _d30157