000 03214cam a2200505 i 4500
999 _c26335
_d26335
001 6905196
003 MeVbMML
005 20190502002955.0
008 180402s2018 nyua 001 0 eng
010 _a 2018001839
020 _a9780451498298
_q(hardback)
020 _a0451498291
035 _a6807300
035 _a(OCoLC)1030444355
_z(OCoLC)1017596877
_z(OCoLC)1051190302
035 _a(OCoLC)on1030444355
040 _aDLC
_beng
_erda
_cDLC
_dOCLCF
_dOCLCO
_dBDX
_dYDX
_dOEL
_dOQX
_dUAG
_dGO9
_dUAP
042 _apcc
050 0 0 _aHD58.8
_b.C6486 2018
082 0 0 _a658.4/06
_223
090 _aHD58.8
_b.C6486 2018
096 _a658.406 Comstock
100 1 _aComstock, Beth,
_eauthor.
_910521
245 1 0 _aImagine it forward :
_bcourage, creativity, and the power of change /
_cBeth Comstock ; with Tahl Raz.
246 3 _aCourage, creativity, and the power of change
250 _aFirst edition.
264 1 _aNew York :
_bCurrency,
_c2018.
300 _axxv, 388 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
520 _a"In [this book], Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"--
_cProvided by publisher.
650 0 _aOrganizational change.
_910522
650 0 _aDecision making.
_910523
650 0 _aManagement.
_910524
650 0 _aSuccess in business.
_91175
700 1 _aRaz, Tahl,
_eauthor.
_910525
852 _dNew Shelf
852 _dNew Shelf
852 _dNew Shelf
852 _dNew Shelf
852 _dNew Shelf
942 _2ddc
_cBOOK