000 02852nam a2200361u 4500
001 318879252
003 OCoLC
005 20190501224738.0
007 ta
008 100804s2009 nyu 000 0 eng d
010 _a2009024010
020 _a9780316075848
_c27.99
035 _637680250
035 _a(OCoLC)318879252
040 _aDLC
_cDLC
_dBTCTA
_dCWJ
049 _aCWJA
050 0 0 _aPN4874.G398
_bA25 2009
082 0 0 _a814/.6
_222
100 1 _aGladwell, Malcolm,
_d1963-
245 1 0 _aWhat the dog saw and other adventures
_cMalcolm Gladwell.
250 _a1st ed.
260 _aNew York :
_bLittle, Brown and Co.,
_c2009.
300 _axv, 410 p. ;
_c21 cm.
500 _aPreviously published in the New Yorker.
505 0 _aPt. 1: Obsessives, pioneers, and other varieties of minor genius -- The pitchman : Ron Popeil and the conquest of the American kitchen -- The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? -- Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. -- True colors : hair dye and the hidden history of postwar America -- John Rock's error : what the inventor of the birth control pill didn't know about women's health -- What the dog saw : Cesar Millan and the movements of mastery -- Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information -- Million dollar Murray : why problems like homelessness may be easier to solve than to manage -- The picture problem : mammography, air power, and the limits of looking -- Something borrowed : should a charge of plagiarism ruin your life? -- Connecting the dots : the paradoxes of intelligence reform -- The art of failure : why some people choke and others panic -- Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it -- Pt. 3 : Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? -- Most likely to succeed : how do we hire when we can't tell who's right for the job? -- Dangerous minds : criminal profiling made easy -- The talent myth : are smart people overrated? -- The New-Boy Network : what do job interviews really tell us? -- Troublemakers : what pit bulls can teach us about crime.
520 _aCollects the author's best "New Yorker" pieces, including essays on such topics as why there are so many kinds of mustard but only one type of ketchup, a surprising assessment of what makes a safer car, and an examination of a machine built to predict hit movies.
650 0 _aAmerican prose literature
_y21st century
_vPeriodicals.
650 0 _aPopular culture
_zUnited States.
650 0 _aSocial values
_zUnited States.
650 0 _aEssays.
961 w l _t14
999 _c21676
_d21676