Abel J. Morneault Memorial Library catalog

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Switch : how to change things when change is hard Chip Heath and Dan Heath

By: Heath, ChipContributor(s): Heath, Dan, 1973-Material type: Text

TextPublisher: New York : Broadway Books, c2010Edition: 1st edDescription: 305 p. ; 22 cmISBN: 9780385528757; 0385528752Subject(s): Change (Psychology)DDC classification: 303.4

Contents:

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going

Summary: In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

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Item type	Home library	Call number	Status	Date due	Barcode
Book	A J M Library 868-5076	303.4 HEAT (Browse shelf)	Available		12132

Includes index

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

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