TY - BOOK AU - Gottfredson,Mark TI - The breakthrough imperative: how the best managers get outstanding results SN - 9780061358142 AV - HD58.9 .G68 2008 U1 - 658.4/09 22 PY - 2008/// CY - New York PB - HarperCollins KW - Organizational effectiveness KW - Management KW - Success in business N1 - Includes bibliographical references; The two keys to breakthrough results -- The first law : costs and prices always decline -- The second law: competitive position determines your options -- The third law : customers and profit pools don’t stand still -- The fourth law : simplicity gets results -- Where you’re starting from : diagnosing your point of departure -- Where you’re going : mapping your point of arrival and making a plan -- The road to results ER -