The how the best managers get outstanding results Gottfredson, Mark. creator text New York HarperCollins c2008 1st ed. monographic eng 367p. 26cm The two keys to breakthrough results -- The first law : costs and prices always decline -- The second law: competitive position determines your options -- The third law : customers and profit pools don’t stand still -- The fourth law : simplicity gets results -- Where you’re starting from : diagnosing your point of departure -- Where you’re going : mapping your point of arrival and making a plan -- The road to results. by Mark Gottfredson and Steve Schaubert with John Case and Katharine Tsakalakis. Includes bibliographical references. Organizational effectiveness Management Success in business HD58.9 .G68 2008 658.4/09 9780061358142 2007037658 DLC 080325 20190501182923.0 15005916