TY  - BOOK
AU  - Sullivan,Luke
TI  - Hey Whipple, squeeze this: a guide to creating great ads
SN  - 0-471-29339-3
PY  - 1998///
CY  - New York, NY
PB  - John Wiley & Sons
KW  - Advertising copy
N1  - D., 5/04
ER  -