Sullivan, Luke <br/><br/>
Hey Whipple, squeeze this  a guide to creating great ads 

 - New York, NY  John Wiley & Sons  1998 
 - 256 p. 
<br/><br/> D., 5/04 
<br/><br/><label>ISBN: </label>0-471-29339-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy