02833nam a2200289u 4500 758397650 OCoLC 20190501181056.0 ta 150211s2012 tnua b 001 0 eng 2012006063 9781595555038 159555503X (OCoLC)758397650 pcc 302.3 HYATT Hyatt, Michael S. Platform : get noticed in a noisy world Michael Hyatt. Nashville, Tenn. : Thomas Nelson, c2012. xix, 261 p. : ill. ; 22 cm. Includes bibliographical references and index. Introduction: All the World's a Stage -- Part One: Start With Wow -- Create a Compelling Product -- Bake in the Wow -- Exceed Market Expectations -- Beware of the Obstacles - - Don't Settle for Less than Great -- Give Your Product a Memorable Name -- Wrap the Wow in Style -- Part Two: Prepare to Launch -- Accept Personal Responsibility -- Think Bigger ... No, Bigger! -- Define Your Platform Goals -- Create an Elevator Pitch -- Set Up Your Branding Tools -- Assemble Your Pit Crew -- Secure Raving Endorsements -- Get a Great Head Shot -- Develop an Online Media Kit -- Part Three: Build Your Home Base -- Understand the Model - - Focus Your Efforts Online -- Beware of Self-Proclaimed Social Media Experts -- Start a Blog (or Restart One -- Create the Content Yourself -- Use a Blog Post Template -- Maintain a List of Post Ideas -- Write Posts Faster -- Create Video Interviews -- Don't Hire a Proofreader -- Protect Your Intellectual Property -- Avoid Common Blogging Mistakes -- Create a Better About Page -- Develop Your Landing Pages -- Build a Speaking Page -- Forget About Metrics (for Now) -- Part Four: Expand Your Reach -- Kiss Marketing Good-Bye -- Understand What's Not Important -- Generate More Blog Traffic -- Build Your Subscriber List -- Promote Your Older Posts -- Write Guest Posts -- Give Stuff Away -- Stop Losing Readers -- Watch These Metrics -- Embrace Twitter -- Understand Twitter Basics -- Don't Write Off Twitter! -- Devote Thirty Minutes a Day -- Get More Twitter Followers -- Keep from Getting Unfollowed -- Use Twitter to Promote Your Product -- Set Up a Facebook Fan Page -- Employ Consistent Branding -- Be Prepared for Traditional Media -- Part Five: Engage Your Tribe -- Get More Blog Comments -- Don't Respond to Every Comment -- Keep the Conversations Civil -- Develop a Comments Policy -- Practice the 20-to-l Rule -- Monitor Your Brand -- Defend Your Brand -- Don't Feed the Trolls - - Monetize Your Blog -- Conclusion: Take the First Step -- Appendix A: Comply with the FTC Guidelines -- Appendix B: Post Ideas for Novelists. Social networks. Success in business. Success. 9 6929 6929 0 0 ABELJ abelj NF 2016-10-26 0 302.3 HYAT 34728 2016-10-26 24.99 2016-10-26 BOOK