01848nam a2200385u 4500 80019646 OCoLC 20190501181017.0 m d ta 120822s2002 mau ob 001 0 eng d 0759574707 (electronic bk. : Adobe Reader) 9780759574700 (electronic bk. : Adobe Reader) 9780759574731 (electronic bk. : Adobe Digital Editions) 0759574731 (electronic bk. : Adobe Digital Editions) (OCoLC)80019646 OverDrive, Inc. http://www.overdrive.com TEFOD TEFOD TEFOD SDD UPZ INFON HM1033 .G53 2002eb 302 22 Gladwell, Malcolm, 1963- The tipping point [electronic resource] : how little things can make a big difference Malcolm Gladwell. Boston, Mass. : Back Bay Books/Little, Brown and Co., 2002. xii, 301 p. ; 21 cm. Includes bibliographical references (p. [281]-291) and index. New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Electronic reproduction. New York : Little Brown & Company, 2006. Requires Adobe Digital Editions (file size: 894 KB) or Adobe Digital Editions (file size: 1056 KB). Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) Electronic books. local Original (OCoLC)48671363 9 6892 6892 0 0 ABELJ abelj NF 2016-10-26 0 302 GLAD 32977 2016-10-26 15.99 2016-10-26 BOOK