01803nam a2200361u  450000100100000000300070001000500170001700600190003400700030005300800410005602000470009702000500014402000600019402000570025403500200031103700460033104000410037705000240041808200120044210000300045424501120048426000660059630000260066250400660068852003490075453301740110365000230127765000340130065000150133465000330134965500290138277600300141180019646 OCoLC 20190501181017.0m        d        ta120822s2002    mau     ob    001 0 eng d  a0759574707 (electronic bk. : Adobe Reader)  a9780759574700 (electronic bk. : Adobe Reader)  a9780759574731 (electronic bk. : Adobe Digital Editions)  a0759574731 (electronic bk. : Adobe Digital Editions)  a(OCoLC)80019646  bOverDrive, Inc.nhttp://www.overdrive.com  aTEFODcTEFODdTEFODdSDDdUPZdINFON14aHM1033b.G53 2002eb04a3022221 aGladwell, Malcolm,d1963-14aThe tipping pointh[electronic resource] :bhow little things can make a big difference cMalcolm Gladwell.  aBoston, Mass. :bBack Bay Books/Little, Brown and Co.,c2002.  axii, 301 p. ;c21 cm.  aIncludes bibliographical references (p. [281]-291) and index.  aNew Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.  aElectronic reproduction.bNew York :cLittle Brown & Company,d2006.nRequires Adobe Digital Editions (file size: 894 KB) or Adobe Digital Editions (file size: 1056 KB). 0aSocial psychology. 0aContagion (Social psychology) 0aCausation. 0aContext effects (Psychology) 7aElectronic books.2local1 cOriginalw(OCoLC)48671363