Gladwell, Malcolm,  1963- <br/><br/>
The tipping point  how little things can make a big difference   [electronic resource] : 
Malcolm Gladwell. 
 - Boston, Mass. :  Back Bay Books/Little, Brown and Co.,  2002. 
 - xii, 301 p. ;  21 cm. 
<br/><br/>Includes bibliographical references (p. [281]-291) and index. 
<br/><br/> New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. 
<br/><br/><br/>Electronic reproduction. <br/>New York : <br/>Little Brown & Company, <br/>2006. <br/>Requires Adobe Digital Editions (file size: 894 KB) or Adobe Digital Editions (file size: 1056 KB). 
<br/><br/><label>ISBN: </label>0759574707 (electronic bk. : Adobe Reader) 9780759574700 (electronic bk. : Adobe Reader) 9780759574731 (electronic bk. : Adobe Digital Editions) 0759574731 (electronic bk. : Adobe Digital Editions) 
<br/><br/><label>Source: </label> OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology.<br/>Contagion (Social psychology)<br/>Causation.<br/>Context effects (Psychology)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HM1033  / .G53 2002eb 
<br/><br/><label>Dewey Class. No.: </label>302