how to change things when change is hard Heath, Chip creator Heath, Dan 1973- text bibliography nyu New York Broadway Books c2010 2010 1st ed monographic eng

print

305 p. ; 22 cm In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going Chip Heath and Dan Heath Includes index Change (Psychology) 303.4 9780385528757 0385528752 2009027814 100303 20190501180851.0 368020682