01385nam a2200289u 4500 368020682 20190501180851.0 ta 100303s2010 nyu b 001 0 eng 2009027814 9780385528757 0385528752 (OCoLC)368020682 303.4 22 303.4 .H3517s Heath, Chip Switch : how to change things when change is hard Chip Heath and Dan Heath 1st ed New York : Broadway Books, c2010 305 p. ; 22 cm Includes index Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline Change (Psychology) Heath, Dan, 1973- 9 6812 6812 0 0 ABELJ abelj NF 2016-10-26 0 303.4 HEAT 12132 2016-10-26 26.00 2016-10-26 BOOK