01309nam a2200253u  4500001001100000005001700011007000300028008004100031010001500072020001800087020001500105035002100120082001400141100001600155245008200171250001100253260003900264300002000303500001900323505026000342520040600602650002401008700002301032368020682 20190501180851.0ta100303s2010    nyu      b    001 0 eng    a2009027814  a9780385528757  a0385528752  a(OCoLC)36802068200a303.42221 aHeath, Chip10aSwitch :bhow to change things when change is hard cChip Heath and Dan Heath  a1st ed  aNew York :bBroadway Books,cc2010  a305 p. ;c22 cm  aIncludes index0 aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going  aIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline 0aChange (Psychology)1 aHeath, Dan,d1973-