McGonigal, Kelly. <br/><br/>
The willpower instinct :  how self-control works, why it matters, and what you can do to get more of it / 
Kelly McGonigal. 
 - New York :  Avery,  c2012. 
 - 275 p. :  23 cm. 
<br/><br/>I will, I won't, I want : what willpower is, and why it matters -- The willpower instinct : your body was born to resist cheesecake -- Too tired to resist : why self- control is like a muscle -- License to sin : why being good gives us permission to be bad -- The brain's big lie : why we mistake wanting for happiness -- What the hell : how feeling bad leads to giving in -- Putting the future on sale : the economics of instant gratification -- Infected! why willpower is contagious -- Don't read this chapter : the limits of "I won't" power -- Final thoughts. 
<br/><br/><label>ISBN: </label>9781583334386 
<br/><br/><label>LCCN: </label>2011039795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Will.<br/>Self-control.
<br/><br/><label>LC Class. No.: </label>BF632  / .M363 2012 
<br/><br/><label>Dewey Class. No.: </label>153.8