TY  - BOOK
AU  - Comstock,Beth
AU  - Raz,Tahl
TI  - Imagine it forward: courage, creativity, and the power of change 
SN  - 9780451498298
AV  - HD58.8 .C6486 2018
U1  - 658.4/06 23
PY  - 2018///
CY  - New York
PB  - Currency
KW  - Organizational change
KW  - Decision making
KW  - Management
KW  - Success in business
N1  - Includes index
N2  - "In [this book], Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"--
ER  -