courage, creativity, and the power of change Comstock, Beth creator author. Raz, Tahl author. text nyu 2018 First edition. monographic eng

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xxv, 388 pages : illustrations ; 24 cm "In [this book], Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"-- Beth Comstock ; with Tahl Raz. Includes index. Organizational change Decision making Management Success in business HD58.8 .C6486 2018 658.4/06 9780451498298 0451498291 2018001839 DLC 180402 20190502002955.0 6905196 eng