03214cam a2200505 i 4500 26335 26335 6905196 MeVbMML 20190502002955.0 180402s2018 nyua 001 0 eng 2018001839 9780451498298 (hardback) 0451498291 6807300 (OCoLC)1030444355 (OCoLC)1017596877 (OCoLC)1051190302 (OCoLC)on1030444355 DLC eng rda DLC OCLCF OCLCO BDX YDX OEL OQX UAG GO9 UAP pcc HD58.8 .C6486 2018 658.4/06 23 HD58.8 .C6486 2018 658.406 Comstock Comstock, Beth, author. 10521 Imagine it forward : courage, creativity, and the power of change / Beth Comstock ; with Tahl Raz. Courage, creativity, and the power of change First edition. New York : Currency, 2018. xxv, 388 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. "In [this book], Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"-- Provided by publisher. Organizational change. 10522 Decision making. 10523 Management. 10524 Success in business. 1175 Raz, Tahl, author. 10525 New Shelf New Shelf New Shelf New Shelf New Shelf ddc BOOK ddc 0 0 ABELJ abelj NF 2019-04-17 30.00 0 658.4 COMS 38587 2019-04-17 2019-04-17 BOOK