Comstock, Beth, <br/><br/>
Imagine it forward :  courage, creativity, and the power of change / 
 Courage, creativity, and the power of change 
Beth Comstock ; with Tahl Raz. 
 - First edition. 
 - xxv, 388 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/> "In [this book], Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"-- 
<br/><br/><label>ISBN: </label>9780451498298 0451498291 
<br/><br/><label>LCCN: </label>2018001839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change.<br/>Decision making.<br/>Management.<br/>Success in business.
<br/><br/><label>LC Class. No.: </label>HD58.8  / .C6486 2018 
<br/><br/><label>Dewey Class. No.: </label>658.4/06