02939nam a2200361u  4500001001100000003000700011005001700018007000300035008004100038010001500079020002500094035001300119035002100132040002500153049000900178050002600187082001500213100003000228245006100258250001200319260004600331300002500377500004400402505160300446520026802049650005802317650003602375650003402411650001202445961000702457999001702464952009602481318879252 OCoLC 20190501224738.0ta100804s2009    nyu           000 0 eng d  a2009024010  a9780316075848c27.99  637680250  a(OCoLC)318879252  aDLCcDLCdBTCTAdCWJ  aCWJA00aPN4874.G398bA25 200900a814/.62221 aGladwell, Malcolm,d1963-10aWhat the dog saw and other adventurescMalcolm Gladwell.  a1st ed.  aNew York :bLittle, Brown and Co.,c2009.  axv, 410 p. ;c21 cm.  aPreviously published in the New Yorker.0 aPt. 1: Obsessives, pioneers, and other varieties of minor genius -- The pitchman : Ron Popeil and the conquest of the American kitchen -- The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? -- Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. -- True colors : hair dye and the hidden history of postwar America -- John Rock's error : what the inventor of the birth control pill didn't know about women's health -- What the dog saw : Cesar Millan and the movements of mastery -- Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information -- Million dollar Murray : why problems like homelessness may be easier to solve than to manage -- The picture problem : mammography, air power, and the limits of looking -- Something borrowed : should a charge of plagiarism ruin your life? -- Connecting the dots : the paradoxes of intelligence reform -- The art of failure : why some people choke and others panic -- Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it -- Pt. 3 : Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? -- Most likely to succeed : how do we hire when we can't tell who's right for the job? -- Dangerous minds : criminal profiling made easy -- The talent myth : are smart people overrated? -- The New-Boy Network : what do job interviews really tell us?  -- Troublemakers : what pit bulls can teach us about crime.  aCollects the author's best "New Yorker" pieces, including essays on such topics as why there are so many kinds of mustard but only one type of ketchup, a surprising assessment of what makes a safer car, and an examination of a machine built to predict hit movies. 0aAmerican prose literaturey21st centuryvPeriodicals. 0aPopular culturezUnited States. 0aSocial valueszUnited States. 0aEssays.wlt14  c21676d21676  4070aABELJbabeljcNFd2017-01-13l0o814 GLADp14140r2017-01-13v27.99w2017-01-13yBOOK