Gladwell, Malcolm 1963- creator text nyu New York Little, Brown and Co. 2009 1st ed. monographic eng

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xv, 410 p. ; 21 cm. Collects the author's best "New Yorker" pieces, including essays on such topics as why there are so many kinds of mustard but only one type of ketchup, a surprising assessment of what makes a safer car, and an examination of a machine built to predict hit movies. Pt. 1: Obsessives, pioneers, and other varieties of minor genius -- The pitchman : Ron Popeil and the conquest of the American kitchen -- The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? -- Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. -- True colors : hair dye and the hidden history of postwar America -- John Rock's error : what the inventor of the birth control pill didn't know about women's health -- What the dog saw : Cesar Millan and the movements of mastery -- Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information -- Million dollar Murray : why problems like homelessness may be easier to solve than to manage -- The picture problem : mammography, air power, and the limits of looking -- Something borrowed : should a charge of plagiarism ruin your life? -- Connecting the dots : the paradoxes of intelligence reform -- The art of failure : why some people choke and others panic -- Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it -- Pt. 3 : Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? -- Most likely to succeed : how do we hire when we can't tell who's right for the job? -- Dangerous minds : criminal profiling made easy -- The talent myth : are smart people overrated? -- The New-Boy Network : what do job interviews really tell us? -- Troublemakers : what pit bulls can teach us about crime. Malcolm Gladwell. Previously published in the New Yorker. American prose literature 21st century Periodicals Popular culture United States Social values United States Essays PN4874.G398 A25 2009 814/.6 9780316075848 2009024010 DLC 100804 20190501224738.0 318879252