The tipping point [electronic resource] : how little things can make a big difference Malcolm Gladwell.
Material type:
TextPublisher: Boston, Mass. : Back Bay Books/Little, Brown and Co., 2002Description: xii, 301 p. ; 21 cmISBN: 0759574707 (electronic bk. : Adobe Reader); 9780759574700 (electronic bk. : Adobe Reader); 9780759574731 (electronic bk. : Adobe Digital Editions); 0759574731 (electronic bk. : Adobe Digital Editions)Subject(s): Social psychology | Contagion (Social psychology) | Causation | Context effects (Psychology)Genre/Form: Electronic books.Additional physical formats: No titleDDC classification: 302 LOC classification: HM1033 | .G53 2002ebSummary: New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
| Item type | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | A J M Library 868-5076 | 302 GLAD (Browse shelf) | Available | 32977 |
Includes bibliographical references (p. [281]-291) and index.
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
Electronic reproduction. New York : Little Brown & Company, 2006. Requires Adobe Digital Editions (file size: 894 KB) or Adobe Digital Editions (file size: 1056 KB).
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