Switch : how to change things when change is hard Chip Heath and Dan Heath

By: Heath, ChipContributor(s): Heath, Dan, 1973-Material type: TextTextPublisher: New York : Broadway Books, c2010Edition: 1st edDescription: 305 p. ; 22 cmISBN: 9780385528757; 0385528752Subject(s): Change (Psychology)DDC classification: 303.4
Contents:
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
Summary: In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline
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Item type Home library Call number Status Date due Barcode
Book A J M Library 868-5076
303.4 HEAT (Browse shelf) Available 12132
Browsing A J M Library 868-5076 shelves, Shelving location: Non Fiction Close shelf browser
303.3 STER The Anti-defamation League's hate hurts 303.3 WILL Certain trumpets 303.4 DIAM Guns, germs, and steel : 303.4 HEAT Switch : 303.48 DIAM Abundance : 303.48 Frie The world is flat 303.6 STEP Just peace :

Includes index

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

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