Switch : how to change things when change is hard Chip Heath and Dan Heath
Material type:
TextPublisher: New York : Broadway Books, c2010Edition: 1st edDescription: 305 p. ; 22 cmISBN: 9780385528757; 0385528752Subject(s): Change (Psychology)DDC classification: 303.4 | Item type | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | A J M Library 868-5076 | 303.4 HEAT (Browse shelf) | Available | 12132 |
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| 303.3 STER The Anti-defamation League's hate hurts | 303.3 WILL Certain trumpets | 303.4 DIAM Guns, germs, and steel : | 303.4 HEAT Switch : | 303.48 DIAM Abundance : | 303.48 Frie The world is flat | 303.6 STEP Just peace : |
Includes index
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

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