Imagine it forward : courage, creativity, and the power of change / Beth Comstock ; with Tahl Raz.
Material type:
TextPublisher: New York : Currency, 2018Edition: First editionDescription: xxv, 388 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780451498298; 0451498291Other title: Courage, creativity, and the power of changeSubject(s): Organizational change | Decision making | Management | Success in businessDDC classification: 658.4/06 LOC classification: HD58.8 | .C6486 2018Summary: "In [this book], Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"-- Provided by publisher.
| Item type | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | A J M Library 868-5076 | 658.4 COMS (Browse shelf) | Available | 38587 |
Includes index.
"In [this book], Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"-- Provided by publisher.
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