| 000 -LEADER |
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| fixed length control field |
02833nam a2200289u 4500 |
| 001 - CONTROL NUMBER |
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| control field |
758397650 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190501181056.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150211s2012 tnua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012006063 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781595555038 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
159555503X |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)758397650 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
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| Classification number |
302.3 |
| Item number |
HYATT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hyatt, Michael S. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Platform : |
| Remainder of title |
get noticed in a noisy world |
| Statement of responsibility, etc. |
Michael Hyatt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Nashville, Tenn. : |
| Name of publisher, distributor, etc. |
Thomas Nelson, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 261 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: All the World's a Stage -- Part One: Start With Wow -- Create a Compelling Product -- Bake in the Wow -- Exceed Market Expectations -- Beware of the Obstacles - - Don't Settle for Less than Great -- Give Your Product a Memorable Name -- Wrap the Wow in Style -- Part Two: Prepare to Launch -- Accept Personal Responsibility -- Think Bigger ... No, Bigger! -- Define Your Platform Goals -- Create an Elevator Pitch -- Set Up Your Branding Tools -- Assemble Your Pit Crew -- Secure Raving Endorsements -- Get a Great Head Shot -- Develop an Online Media Kit -- Part Three: Build Your Home Base -- Understand the Model - - Focus Your Efforts Online -- Beware of Self-Proclaimed Social Media Experts -- Start a Blog (or Restart One -- Create the Content Yourself -- Use a Blog Post Template -- Maintain a List of Post Ideas -- Write Posts Faster -- Create Video Interviews -- Don't Hire a Proofreader -- Protect Your Intellectual Property -- Avoid Common Blogging Mistakes -- Create a Better About Page -- Develop Your Landing Pages -- Build a Speaking Page -- Forget About Metrics (for Now) -- Part Four: Expand Your Reach -- Kiss Marketing Good-Bye -- Understand What's Not Important -- Generate More Blog Traffic -- Build Your Subscriber List -- Promote Your Older Posts -- Write Guest Posts -- Give Stuff Away -- Stop Losing Readers -- Watch These Metrics -- Embrace Twitter -- Understand Twitter Basics -- Don't Write Off Twitter! -- Devote Thirty Minutes a Day -- Get More Twitter Followers -- Keep from Getting Unfollowed -- Use Twitter to Promote Your Product -- Set Up a Facebook Fan Page -- Employ Consistent Branding -- Be Prepared for Traditional Media -- Part Five: Engage Your Tribe -- Get More Blog Comments -- Don't Respond to Every Comment -- Keep the Conversations Civil -- Develop a Comments Policy -- Practice the 20-to-l Rule -- Monitor Your Brand -- Defend Your Brand -- Don't Feed the Trolls - - Monetize Your Blog -- Conclusion: Take the First Step -- Appendix A: Comply with the FTC Guidelines -- Appendix B: Post Ideas for Novelists. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social networks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Success in business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Success. |
| 961 wl - |
|---|
| -- |
9 |