McGonigal, Kelly.

The willpower instinct : how self-control works, why it matters, and what you can do to get more of it / Kelly McGonigal. - New York : Avery, c2012. - 275 p. : 23 cm.

I will, I won't, I want : what willpower is, and why it matters -- The willpower instinct : your body was born to resist cheesecake -- Too tired to resist : why self- control is like a muscle -- License to sin : why being good gives us permission to be bad -- The brain's big lie : why we mistake wanting for happiness -- What the hell : how feeling bad leads to giving in -- Putting the future on sale : the economics of instant gratification -- Infected! why willpower is contagious -- Don't read this chapter : the limits of "I won't" power -- Final thoughts.

9781583334386

2011039795


Will.
Self-control.

BF632 / .M363 2012

153.8

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